Wed, 5 March 2008
Atlanta Business Radio Interviews Mike Wittenstein Chief Experience Officer with Storyminers & Marketer Bernadette Peters
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This morning we had on marketer Bernadette Peters, owner of Natural Marketing Services and Mike Wittenstein, Chief Experience Officer with Storyminers.
Bernadette started us off by explaining that her passion is to help businesses attract clients and build strong relationships. One of her beliefs is that the holy grail of marketing is to not have to do it . . . however realistically a successful business can hope to discover marketing initiatives that are at least semi-automated. She thinks that small business owners should always test their marketing before rolling out extensive campaigns. She comes from a direct marketing background and feels that each piece should have some sort of tracking device, that may be a coupon, a backline phone number or a unique url. For more information about Bernadette and her firm please go to her website www.naturalmarketingservices.com
Next up we had on Mike Wittenstein, CEO (Chief Experience Officer) of Storyminers.
Storyminers help you find out what are your customers are privately saying about their experiences with your company. They help you discover the factors (often surprising) that would vault you past the competition. With Mike's and the rest of his team's help you'll be able to hear the real voices of your customers.
Mike explained that meaningful customer experiences occur when your company puts
the things customers care most about at the heart of your brand, then
designs in the capability to deliver on-brand experiences every time. He believes that a business should make the right promise to their customers for the right reasons and then keep that promise. For more information about Mike and his company please go to their website www.storyminers.com