Wed, 8 October 2008
Atlanta Business Radio Interviews B to B Magazine's Tim Darnell. Intrepid's Todd Schnick. And Flip Flop Shop's Darin Kraetsch.
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Today's show is brought to you by TAB of Northwest Atlanta.The Alternative Board of Northwest Atlanta brings together owners of privately held businesses to overcome challenges and seize new opportunities with a combination of peer advice and strategic business coaching. Board members meet monthly to learn from one anothers successes and mistakes and create more valuable and profitable companies. Achieve Greater Success with Peer Advice and Coaching with TAB of Northwest Atlanta. www.tab-nwatlanta.com
We opened the show up with Darin Kraetsch who spent the last five years as a Principal and Officer for Raving Brands, the Atlanta-based leader in the fast-casual dining industry which consists of nine of the fastest growing franchise brands in America. The company was ranked #1 in Fast Casual magazine's "Top 100 Movers and Shakers."
Darin's latest project is being the CEO of Flip Flop Shops. Trying to do to flip flops what Sunglass Hut did to sunglasses, Flip Flop Shops is the authentic retailer of the hottest brands and latest styles of flip flops and the first-ever franchise of it's kind.For more information please go to their website www.flipflopshops.com
Next up we had on the editor of Business to Business magazine Tim Darnell. Tim shared some behind the scenes look at the exciting and never dull life of the editor of the premier business magazine in Atlanta. This must read magazine is truly evolving with the times... offering newsletters, events, podcasts and breaking news feeds. This magzine and website is a must read for Atlanta Business Radio listeners. To subscribe to their newsletters or podcasts please go to their website www.btobmagazine.com and don't forget to check out their magazine which is available at newstands everywhere.
We closed the show with Todd Schnick from the Intrepid Group. Todd is a master direct marketer who has spent the bulk of his career helping politicans get elected. His unique experience makes him a valuable resource to the entrepreneur and small business person who is struggling with his/her marketing message.
todd explained that most small businesses do not have a marketing plan. And statistics show that a business can see up to 30% more sales - simply by taking the time to draft - and execute - a marketing plan. He says that he can help you with this process, as well as with branding and company positioning. for more information about Todd and his firm please go to www.intrepid-llc.com and when you are on his site be sure to read his blog it is great.
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.